Customer Marketing at Adobe
Champion Program
Launched the first-ever Experience Platform Champion class and scaled advocacy programs from the ground up. Champions participate in customer stories, speaking engagements at Adobe-sponsored events, influence product roadmap, and reference calls that directly support revenue.
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BUSINESS IMPACT
- Launched the inaugural Adobe Experience Platform Champion Program, onboarding 40+ customer advocates in the first 3 months — standing up the program from 0 to 1 in under a quarter.
- Sourced Champion speakers for events that influenced $1M+ in pipeline, 500+ MQLs, and 2 closed-won deals within one week of the event.
- Tripled customer story output, directly fueling pipeline — case studies mentioned in sales calls correlated with a 33% win rate vs. 24% without mention.
- Scaled webinar registrations 7x year over year (200 to 1,400) and doubled covered Adobe solutions from 3 to 6 in a single fiscal year.
Stories Turned Into Case Studies
Case studies produced from real customer stories, used in deal cycles and sales conversations.
