Customer Marketing Leader

The most powerful marketing happens when you hand the mic to your customers. I build customer storytelling programs that spotlight what they're building, the decisions behind it, and why it matters. Through films and written features, I make complex technology feel human.
For more than a decade, I've partnered with Product, Sales, and GTM teams to bring those stories into the moments that matter, helping people understand a product's value, choose it with confidence, and get more out of it.
I'm always working toward that "oh my god" moment when someone sees what a customer has achieved and starts imagining what's possible for their own team. That's where trust takes hold and momentum starts to build.
View Work →
tl;dr
Projects
Community · Advocacy
Champion Program
Launched Adobe's first-ever Experience Platform Champion class and scaled advocacy across six solutions.
View details →02Storytelling · Advocacy
Customer Stories
Sourced and produced customer stories that gave advocates a platform to share real-world outcomes, turning authentic voices into reference-ready assets.
View details →03Events · Education
Learn From Your Peers Webinars
A practitioner-led webinar series built around real customer pain points, owned end to end from concept to post-event analysis.
View details →04Revenue · Customer Advocacy
Reference Program
1:Many reference sessions where a single customer advocate could influence a room of 10 to 40 prospects at once. Invite-only, interactive, and tied directly to open opportunities.
View details →05Community · Events
Events & Experiences
Recruiting and preparing customer advocates to tell their story on the biggest stages and turning those moments into pipeline.
View details →06Content · Community
Thinking, With AI
A community-driven podcast I pitched and built from scratch. Practitioners submit questions before each episode records so the audience shapes the content before it ever drops.
View details →Testimonials

Tyler Krause
Adobe Experience Platform Champion
Digital Marketing Developer
Susan is one of the most pleasant people I have ever worked with. She fiercely advocated for my involvement and has consistently made every experience top notch. She is an incredible collaborator and leader, delivering measurable results while developing people, products, and process.