Customer Marketing Leader
I'm a customer marketer who believes the most powerful marketing happens when you hand the mic to your customers.
Over the last 10+ years, I've built programs that put customer voices at the center, partnering closely with Product, Sales, and GTM teams to translate technical outcomes into compelling narratives that drive adoption and build trust.
Trust compounds. Momentum builds. I want every program I build to create that undeniable "oh my god" moment when it all clicks into place.
View Work →
tl;dr
Projects
Customer Stories · Advocacy
Champion Program
Launched Adobe's first-ever Experience Platform Champion class and scaled advocacy across six solutions.
View details →Content · Peer Insights
Perspectives Content Hub
Built a platform focused on real-world use cases, best practices, and technical guidance written by Adobe customers and internal subject matter experts.
View details →Events · Education
Learn From Your Peers Webinars
A practitioner-led webinar series built around real customer pain points, owned end to end from concept to post-event analysis.
View details →Revenue · Customer Advocacy
Reference Program
1:Many reference sessions where a single customer advocate could influence a room of 10 to 40 prospects at once. Invite-only, interactive, and tied directly to open opportunities.
View details →Community · Events
Events & Experiences
Recruiting and preparing customer advocates to tell their story on the biggest stages and turning those moments into pipeline.
View details →Content · Community
Thinking, With AI
A community-driven podcast I pitched and built from scratch. Practitioners submit questions before each episode records so the audience shapes the content before it ever drops.
View details →Testimonials
Tyler Krause
Adobe Experience Platform Champion
Digital Marketing Developer
Susan is one of the most pleasant people I have ever worked with. She fiercely advocated for my involvement and has consistently made every experience top notch. She is an incredible collaborator and leader — delivering measurable results while developing people, products, and process.