Storytelling · Advocacy
Customer Stories
The most powerful marketing happens when you hand the mic to your customers. I build customer storytelling programs that spotlight what they're building, the decisions behind it, and why it matters. Through films and written features, I make complex technology feel human.
A selection of stories I've produced at Vercel:
EXAMPLES
Written Case Study
How Speechify serves 500,000 dynamic pages to 60 million users
Read the story →Video Story
How Searchable ships customer-requested features in 30 minutes
Watch the story →Written Case Study
How Featured's users make 100K media pitches per month
Read the story →Video Story
How Shopify and Vercel are rebuilding Hydrogen for any framework
Watch the story →BUSINESS IMPACT
- Sourced and produced customer stories that gave advocates a platform to share real-world outcomes in their own words.
- Produced 15 customer videos and 10+ written stories across three global events in four months, centralizing assets into a single source of truth for sales enablement.
- Built a repeatable story pipeline that kept a steady supply of fresh advocates ready for campaigns and events.