Events · Education at Adobe

Learn From Your Peers

I built Learn From Your Peers from a one-off idea into a scalable webinar program, sourcing topics directly from practitioners and Sales, and connecting every session to broader go-to-market motions.

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Adobe event collage showing team collaboration and roundtable discussions

BUSINESS IMPACT

  • Achieved 28% live attendance rate, above the 25% industry benchmark.
  • 69% audience retention with attendees watching an average of 40 out of 59 minutes.
  • 20% chat interaction rate, indicating strong active engagement throughout sessions.
  • 20% link click rate, signaling real purchase intent beyond passive viewing.
  • Built a post-session follow-up sequence in partnership with Sales to convert attendee intent into pipeline conversations.
  • Evolved the series from a one-off initiative into a scalable program aligned to product launches, campaigns, and GTM motions.