Content · Community at Adobe

Thinking, With AI

I pitched and produced Thinking, With AI, a short-form interview series where Adobe Champions and internal experts share how they're turning AI from experimentation into real execution. A new way for customers and practitioners to tell their story, on their terms. What makes it different: the community is at the center of every episode.

Thinking, with AI promotional graphic

How it works

A week before we record, the guest opens the floor to the community. Practitioners submit their questions and we address them in the episode. Those questions shape the conversation. It's not a podcast about AI. It's a podcast built by the people living it.

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BUSINESS IMPACT

  • Pitched and produced 6 episodes featuring Adobe Champions and internal subject matter experts, launching on YouTube April 20th.
  • 70+ community questions submitted across the first two episodes before a single episode went live.
  • Introduced a new format for customer storytelling, moving from written case studies to practitioner-led video conversations that reach audiences where they actually consume content.
  • Each episode is built for reuse, surfaced across Sales, Community, and Adobe's AI training initiative.