Community · Events at Adobe

Events & Experiences

My instinct with events has always been the same: how do we make customers the most compelling voice in the room? At Adobe, I helped build experiences where customers weren't just attendees. They were the program.

Adobe Champion being filmed at an event

BUSINESS IMPACT

  • Managed 50+ reference engagements per quarter across 1:1 calls and invite-only virtual sessions.
  • Influenced $8M+ in pipeline through structured reference touchpoints tied to open opportunities.
  • Designed two reference formats: private 1:1 calls for strategic deals and intimate 1:Many virtual sessions of 10 to 40 attendees.
  • Built detailed briefing documents for every session including attendee LinkedIn profiles, pre-submitted questions, and deal-stage context from account teams.
  • Screened every request to validate open opportunities, protect advocate trust, and ensure competitor exclusion.
  • Tracked reference impact at the opportunity level quarterly, monitoring deal progression and closure rates.
  • Created peer networking across 10 to 12 companies per session, deepening long-term customer loyalty beyond the immediate deal.