Community · Events at Adobe
Events & Experiences
My instinct with events has always been the same: how do we make customers the most compelling voice in the room? At Adobe, I helped build experiences where customers weren't just attendees. They were the program.
BUSINESS IMPACT
- Recruited, sourced, and prepared enterprise customer advocates for strategic speaking engagements at Adobe Summit, generating 16 Stage 1 sales opportunities within one week of the event.
- Nearly every attendee raised their hand to speak at Adobe Summit, a signal that the program made customers feel like leaders, not marketing props.
- Contributed to the design and execution of Adobe's first in-person Experience Platform Champion Forum, bringing together 114 Champions in person and 126 virtually.
- Built a Top Chef-style competitive workshop where customers worked through real use cases. Outputs were repurposed into sales-ready enablement assets used by Sales and Customer Success.