Revenue · Customer Advocacy at Adobe

Reference Program

I built a reference program that wasn't a reactive favor to Sales. It was a credibility engine embedded in the revenue motion, designed to put the right customer voice in front of the right prospect at exactly the right moment in a deal cycle.

Adobe Champions collaborating at workshop

BUSINESS IMPACT

Recruited, sourced, and prepared enterprise customer advocates for strategic speaking engagements at Adobe Summit, generating 16 Stage 1 sales opportunities within one week of the event.
Nearly every attendee raised their hand to speak at Adobe Summit, a signal that the program made customers feel like leaders, not marketing props.
Contributed to the design and execution of Adobe's first in-person Experience Platform Champion Forum, bringing together 114 Champions in person and 126 virtually.
Built a Top Chef-style competitive workshop where customers worked through real use cases. Outputs were repurposed into sales-ready enablement assets used by Sales and Customer Success.